My fascination has always been with solving problems—looking at a complex challenge and finding a path to a solution through knowledge and technology. This led me to a career as a programmer and developer, where I learned to build systems from the ground up. I love the entire spectrum of creation, from designing a simple, powerful system in Notion to architecting a complex network of interconnected software powered by AI. I don't pretend to know everything, but I am driven to learn, research, and solve problems through that process.

Parallel to my life in tech, I am an artist and musician. This creative background taught me to look beyond the standard playbook for solutions. It’s what fuels my biggest professional frustration: seeing powerful systems being built, only to be abandoned because they weren’t designed with a deep, human understanding of the people who would ultimately use them. A tool without the right strategy is just noise.

I created Spark & Thrive as an answer to that noise. In a digital world full of self-proclaimed gurus and copied solutions, I saw a profound need for a genuine partner—one committed to deep analysis and honest work. My goal is to demystify AI, to empower business owners with tools they truly understand, and to build custom solutions that are as strategic as they are technical. That is the "spark" we provide.

For me, helping a business "thrive" means more than just increasing revenue. It means creating systems that give founders more freedom, that make work more effective and meaningful for their teams, and that ultimately lead to a happier, more sustainable business.